How to stand out in a crowd (online or offline)
Speaker,Sales Trainer,38 yrs. Published since 1998, Actor: T.V. + Movies
Author: Randy Taylor, Quoted in Forbes, /Sales trainer in 3 different industries www.randytaylormc.com .
Whether you are creating a poster, advertising an event, or doing self promotion as an entertainer; the secret to marketing can be summed up in just one word.
The word is Different. *
My friend and marketing innovator, Allen Fahden has helped Paul McCartney, Bill Murray, baseball teams, and numerous businesses succeed by creating a niche and teaching others how.
The bottom line: Here is how you do it.
You keep several principles that others are doing but find one key marketing idea and do the opposite. That puts you in a market by yourself, a niche, so that you don't have to compete on price.
Quick examples:
Jewelry: You have a jewelry line, you market it to men for their girlfriends while others market to only women.
Skin care: You might market a SPF skin cream to help with cancer prevention.
Acting or hosting: James Cordin created car karaoke Jim Carey worked on the twisted facial expressions that branded him in Ace Ventura etc. Danny Trejo became the classic tough guy.
Events: If people are selling at an event your booth offers wine. Yours is outside, while others are inside, your themes are the opposite etc.
Summary: The frog in the photo is not interesting because it's a frog, but because it is different. Instead of copying others, come up with your own ideas, your own slant on things, and you won't have to compete on price.
** Message me here or at my website landing page for a free 20 min phone consultation or to set up a longer meeting.:
www,randytaylormc.com
#marketing #networking #meetings
*Allen Fahden, author: Innovation on Demand
