The Secret to Sales and Marketing in Just One Word

How to stand out in a crowd (online or offline)

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• Published on January 4, 2017

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Randy Taylor

Speaker,Sales Trainer,38 yrs. Published since 1998, Actor: T.V. + Movies

Author: Randy Taylor, Quoted in Forbes, /Sales trainer in 3 different industries www.randytaylormc.com .

Whether you are creating a poster, advertising an event, or doing self promotion as an entertainer; the secret to marketing can be summed up in just one word.

The word is Different. *

My friend and marketing innovator, Allen Fahden​ has helped Paul McCartney, Bill Murray, baseball teams, and numerous businesses succeed by creating a niche and teaching others how.

The bottom line: Here is how you do it.

You keep several principles that others are doing but find one key marketing idea and do the opposite. That puts you in a market by yourself, a niche, so that you don't have to compete on price.

Quick examples:

Jewelry: You have a jewelry line, you market it to men for their girlfriends while others market to only women.

Skin care: You might market a SPF skin cream to help with cancer prevention.

Acting or hosting: James Cordin created car karaoke   Jim Carey worked on the twisted facial expressions that branded him in Ace Ventura etc. Danny Trejo became the classic tough guy.

Events: If people are selling at an event your booth offers wine. Yours is outside, while others are inside, your themes are the opposite etc.

Summary: The frog in the photo is not interesting because it's a frog, but because it is different. Instead of copying others, come up with your own ideas, your own slant on things, and you won't have to compete on price.

** Message me here or at my website landing page for a free 20 min phone consultation or to set up a longer meeting.: 

www,randytaylormc.com

#marketing #networking #meetings

*Allen Fahden, author: Innovation on Demand

Avoiding Sales Suicide , The Solution is Easy

BOTH BEGINNING AND EXPERIENCED PEOPLE OFTEN MAKE THIS CRUCIAL, MISTAKE

The answer is simple, but not easy for most.       Instead of  presenting all of your great features, you instead ask the prospect key fact finding questions, listen, present, then close.                                                                                          To keep yourself on track ,it is best to take notes during the presentation, then when presenting the product or service solution; simply say:  "Our product will do this to fix that issue and "What that means to you is" ________. That allows you to relate their needs to your solution and not be seen as a carnival barker talking features that mean much to you, but little to them.  .

Always add the phrase that takes a feature and relates it to the client's needs. .  ("And what that means to you is") _______________                                             
What this means to you is: More sales with fewer sales calls and repeat presentations.  I learned this from the Xerox Professional Sales Skills program and have used it in 3 industries with great success for both in person and telephone sales presentations. 
                                                                                   

Creative Commons Copyright License allows this article to be copied and distributed as long as it is copied in it's entirety and not altered in any way.

Randy Taylor can be reached for questions or to be scheduled for speaking engagements at the link below.

http://www.enutshells.com/randy-taylor-mc